Vector Logo Design

A logo is the first impression of any brand or agency. It’s the symbol of your company, so it’s important to create a memorable and effective logo. Here are some guidelines for effective logo design and use.

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• The logo needs to be suitable for the target market of the company.
• A logo should look just as good in 4 meter high letters on top of company headquarters as it does on a 2 cm header on the company’s stationery. Your logo should still be readable even if it’s shrunk down to a thumbnail size.
• Make sure the logo works as a silhouette and in grayscale. Sometimes it will need to be printed like this so it still needs to be legible. Simple vector logos are often the most effective. Complicated and over designed logos can be difficult to pull off.
• Keep your logo design consistent on all your marketing material. Building a brand requires dedication to your logo and changing it constantly may adverse effects.
• Make your logo unique and memorable and don’t just go for the latest trends. Your logo needs to stand the test of time to avoid having to redesign it any time soon in the future.
• Scalability is very important for your logo to look good at every size. From badges to billboards, designing your logo in a vector format using a program like Illustrator, Flash or CorelDraw will help with this.
• A brand is a living entity and so your brand should evolve as your business develops. Let your logo mirror your passion and enthusiasm for what your business does.
• To design is to communicate clearly by whatever means you can control or master. So make sure to give it your best shot!